ATHENA Speaker Luncheon
August 28 @ 11:30 am - 1:00 pm
The Lie in Belief
Derlene Hirtz
Founder and CEO
You Empowered Services, LLC
I spent a long time living by beliefs I didn’t even know weren’t mine.
They were passed down through family, shaped by culture, echoed in school, and reinforced by faith systems. I never stopped to question them—not because I agreed with them, but because I didn’t even realize they were optional. I thought they were truth. I thought they were me.
But somewhere along the way, I realized—I was building a life, a business, and a version of success based on someone else’s blueprint. I was living inside a narrative that had been written before I ever had a voice in it.
And questioning those beliefs? It wasn’t betrayal. It was the beginning of freedom.
When I started asking, “Whose belief is this, really?” everything shifted. I began to separate what I was taught from what I actually know to be true—from experience, from values, from purpose.
Because if belief shapes reality, then reclaiming your beliefs is how you begin to reshape your world.
Key Take-a-Ways
• Leadership Starts with the Beliefs You Hold
• Limiting Beliefs Create Limiting Cultures
• Powerful Leaders Rewrite the Story
More about Derlene: Derlene Hirtz is a Business Performance Coach, Success Trainer, and the creator of the Simplify to Amplify framework, designed to help high-performing professionals and growth-minded business owners cut through the mental clutter, lead with clarity, and achieve results rooted in excellence.
After nearly walking away from the work she loved due to burnout, Derlene rebuilt her business—and her mindset—by simplifying what truly matters. Today, she teaches leaders how to eliminate overwhelm, reframe outdated beliefs, and lead themselves and their teams with purpose, focus, and integrity.
With a background in Education, Neuro Linguistic Programming (NLP), strategic growth, and leadership development, Derlene has worked with entrepreneurs, executives, and organizations to help them unlock clarity, maximize impact, and embody excellence from the inside out.
This is a brown bag lunch event. Beverages and light snacks will be provided.
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