BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ATHENA Leadership Foundation - ECPv4.9.14.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ATHENA Leadership Foundation X-ORIGINAL-URL:https://athenamo.org X-WR-CALDESC:Events for ATHENA Leadership Foundation BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260122T113000 DTEND;TZID=America/Chicago:20260122T130000 DTSTAMP:20260430T143744 CREATED:20251030T052434Z LAST-MODIFIED:20251110T152256Z UID:1731-1769081400-1769086800@athenamo.org SUMMARY:ATHENA Speaker Luncheon DESCRIPTION:The Lie in Belief\n  \n \n\nDerlene Hirtz\nFounder and CEO\nYou Empowered Services\, LLC\n  \nI spent a long time living by beliefs I didn’t even know weren’t mine. \nThey were passed down through family\, shaped by culture\, echoed in school\, and reinforced by faith systems. I never stopped to question them—not because I agreed with them\, but because I didn’t even realize they were optional. I thought they were truth. I thought they were me. \nBut somewhere along the way\, I realized—I was building a life\, a business\, and a version of success based on someone else’s blueprint. I was living inside a narrative that had been written before I ever had a voice in it. \nAnd questioning those beliefs? It wasn’t betrayal. It was the beginning of freedom. \nWhen I started asking\, “Whose belief is this\, really?” everything shifted. I began to separate what I was taught from what I actually know to be true—from experience\, from values\, from purpose. \nBecause if belief shapes reality\, then reclaiming your beliefs is how you begin to reshape your world. \n  \nKey Take-a-Ways \n• Leadership Starts with the Beliefs You Hold\n• Limiting Beliefs Create Limiting Cultures\n• Powerful Leaders Rewrite the Story \n  \nMore about Derlene: Derlene Hirtz is a Business Performance Coach\, Success Trainer\, and the creator of the Simplify to Amplify framework\, designed to help high-performing professionals and growth-minded business owners cut through the mental clutter\, lead with clarity\, and achieve results rooted in excellence. \nAfter nearly walking away from the work she loved due to burnout\, Derlene rebuilt her business—and her mindset—by simplifying what truly matters. Today\, she teaches leaders how to eliminate overwhelm\, reframe outdated beliefs\, and lead themselves and their teams with purpose\, focus\, and integrity. \nWith a background in Education\, Neuro Linguistic Programming (NLP)\, strategic growth\, and leadership development\, Derlene has worked with entrepreneurs\, executives\, and organizations to help them unlock clarity\, maximize impact\, and embody excellence from the inside out. \n  \nThis is a brown bag lunch event. \n  \n\nvar gform;gform||(document.addEventListener("gform_main_scripts_loaded"\,function(){gform.scriptsLoaded=!0})\,window.addEventListener("DOMContentLoaded"\,function(){gform.domLoaded=!0})\,gform={domLoaded:!1\,scriptsLoaded:!1\,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded"\,o):document.addEventListener("gform_main_scripts_loaded"\,o)}\,hooks:{action:{}\,filter:{}}\,addAction:function(o\,n\,r\,t){gform.addHook("action"\,o\,n\,r\,t)}\,addFilter:function(o\,n\,r\,t){gform.addHook("filter"\,o\,n\,r\,t)}\,doAction:function(o){gform.doHook("action"\,o\,arguments)}\,applyFilters:function(o){return gform.doHook("filter"\,o\,arguments)}\,removeAction:function(o\,n){gform.removeHook("action"\,o\,n)}\,removeFilter:function(o\,n\,r){gform.removeHook("filter"\,o\,n\,r)}\,addHook:function(o\,n\,r\,t\,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length)\,gform.hooks[o][n].push({tag:i\,callable:r\,priority:t=null==t?10:t})}\,doHook:function(n\,o\,r){var t;if(r=Array.prototype.slice.call(r\,1)\,null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o\,n){return o.priority-n.priority})\,o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t])\,"action"==n?t.apply(null\,r):r[0]=t.apply(null\,r)}))\,"filter"==n)return r[0]}\,removeHook:function(o\,n\,t\,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o\,n\,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)})\,gform.hooks[o][n]=r)}});\n \n \n ATHENA Speaker Luncheon 01.22.2026 (Non-Member)\n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Company Name* Email*\n \n Individual(s) ticket - $25/person\n \n \n Price:\n \n \n \n How many tickets?*Please enter a number greater than or equal to 1.Guest Info - First & Last Name\, Business Name\, and Email AddressTotal\n $0.00\n \n CAPTCHA\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n gform.initializeOnLoaded( function() {gformInitSpinner( 122\, 'https://athenamo.org/app/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_122').on('load'\,function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_122');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_122').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top')\, 10) + parseInt(jQuery('body').css('margin-top')\, 10) + 100;if(is_form){jQuery('#gform_wrapper_122').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_122').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_122').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_122').offset().top - mt); }\, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_122').val();gformInitSpinner( 122\, 'https://athenamo.org/app/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded'\, [122\, current_page]);window['gf_submitting_122'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_122').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_122').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded'\, [122]);window['gf_submitting_122'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_122').text());}\, 50);}else{jQuery('#gform_122').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render'\, [122\, current_page]);} );} ); \nYou will be redirected to PayPal. \n \n URL:https://athenamo.org/event/athena-speaker-luncheon-derlene-hirtz/ LOCATION:EDC\, 5988 Mid Rivers Mall Drive\, St. Peters\, MO\, 63304\, United States END:VEVENT END:VCALENDAR